Why big brands like Burberry must rely on engaging content to still compete in their market.
Christian Dior: amount of advertising expenditures 2020 | Statista
Christmas adverts 2016: How much are John Lewis and Burberry spending on your favourite ads and why? | The Independent | The Independent
U.S. apparel and accessory stores industry ad spend 2020 | Statista
Burberry Puts on a Brave Face as Luxury Goods Environment Worsens - Euromonitor.com
Burberry to Revamp Stores to Target High Spenders, Reduce Discounting - Bloomberg
History of advertising - Wikipedia
Case Study: Is Burberry's Social Media Use the Best Amongst Luxury Brands?
Fashion in China: Top Marketing Strategies for Brands - Marketing China
Burberry uses Virtual reality in China? - Marketing China
Will antimicrobial fashion protect you from the coronavirus? - CNN Style
Age Doesn't Limit Burberry's Digital Transformation | by Ann Yang | Marketing in the Age of Digital | Medium
Burberry dedicates 60% of marketing spend to digital – Marketing Week
Beyond Style: Creating Content for the Fashion Industry - Business 2 Community
The Burberry business model: creating an international luxury fashion brand | Emerald Insight
• Christian Dior: amount of advertising expenditures 2020 | Statista
At Burberry, cost-cutting and new designs offset socio-economic setbacks | Vogue Business
Fashion's Paradox: Forget Garments, It's Mostly Accessories that Fuel Big Brands' Bottom Lines - The Fashion Law
Burberry Marketing Strategy | Clothing Brand Success Strategies
Burberry to cut 500 jobs worldwide in £55m cost-saving drive | Burberry group | The Guardian
Burberry blames falling sales in UK and Europe on stronger currencies | Burberry group | The Guardian
How Burberry capitalised on the social media - BusinessToday
